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In 1957 Hubert de Givenchy founded Parfums Givenchy the avant-garde vision and creative spirit is the driving force behind the house. Hubert wanted to express his culture through the perfumery perfumes which is an extension of his culture.
Once unacceptable, now reborn: L’Interdit Eau de Parfum. Forbid yourself nothing allow now rules an invitation to defy convention and embrace your singularity. A forbidden blend of a white flower and a dark accord.
This mark the beginning of the Houses signature scents, with an ever-changing collection, that is popular with the modern women and men. the house now boasts Gentleman Givenchy, new intensity full of fearless charm. Woody floral scent that combines French elegance and American spontaneity.