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Know all your Underrated Hair Care Brands

by Fragrance 202 on March 30, 2020

When you’re sat at home watching the TV in the evening, you’ll often see haircare and beauty ads for all of the same brands – boring. Today, we’re shouting out some of the most underrated haircare brands that have rave reviews in the world of social media that you definitely need to try out. Let’s take a look.

Shea Moisture

Shea Moisture is a natural haircare brand founded by the principals that their products must be made with organic, sustainably produced and cruelty-free ingredients. They’re free from all common chemical nasties too such as parabens, mineral oils, and petroleum that are often found in higher-end products. Shea Moisture is a great hair care brand because they cater to all. They specialize in creating dreamy formulas for curly and afro hair types along with offering lightweight, nourishing products for less textured hair. All of their products also smell incredible with ingredients such as shea butter, coconut oil, superfruit, hibiscus and so many more!

Natural World

Natural World is a haircare brand that focuses on totally natural and organic products. They use natural active ingredients from around the world to create affordable luxury haircare. You’ll find amazing ingredients such as Moroccan argan oil, Brazilian keratin, chia seed oil, coconut water, quinoa, charcoal, and mint. You may not have heard about this brand before but as you can see they’re quite the lovers of oils which are so hydrating and nourishing for your hair.

Love Beauty & Planet

Sustainability-led hair (and skincare) brand, Love Beauty and Planet, create products that are packaged in 100% recycled plastic bottles and jars, helping you to give a little bit of love back to our planet without compromising on beauty-boosting results. They also believe in the power of small acts of love to make you and the planet a little more beautiful every day with ethically sourced ingredients and PETA-accredited, cruelty-free and vegan formulas.



From their humble roots of a brother creating a brush to help his sister style her hair to the tool used by superstar hairdressers to create endless iconic hairstyles, Denman creates hair tools that help to completely transform your look. In the world of haircare, the brush you use to detangle and tame your strands is just as important as the products you put in it and this brand’s products are definitely worth investing in.

Which of these underrated haircare brands do you think you’ll be taking a second look at now? Whether you’re after the perfect delicate brush to minimize detangling damage or silky-smooth conditioning formulas, these brands have got you covered root to tip.


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